DLF Dahlias has repeat customers, proves brand royalty like Apple iPhone or Birkin bag: Top official
As many as 40% of high-net-worth individuals who have bought into DLF’s yet-to-be-launched ultra-luxury housing project ‘The Dahlias’ in Gurugram are those who currently own units in the company’s earlier projects, The Camellias and The Aralias. For a brand like DLF, that’s rock-solid repeat clientele that provides a firm catchment. As DLF’s Home Developers Joint managing director Aakash...