CHENNAI: Open network for digital commerce (ONDC) along with its partners, SellerApp and Delhivery, is helping Kanjeevaram saree weavers tap into a broader audience base through the digital marketplace, bringing them greater visibility on a nationwide platform translating into increased sales.
The ONDC onboarding facilitated by SellerApp has brought the weavers a significant increase in visibility across 200+ cities in India, the parties said. Delhivery, with its pan-India reach of 18,500+ pin codes, is enabling SellerApp and these small businesses from the textile town of Kanchipuram with on-time order fulfillment across multiple locations in India over the last six months.
ONDC is a government-led initiative to create an interoperable network for digital e-commerce in India.
“In Kanchipuram, we have made substantial efforts to address the digital divide, particularly for local weavers. This work has been enabled by Delhivery’s pan-India reach and collaboration with ONDC,” Sowmya Nagarajan, vice president, SellerApp, said.
“In the initial phase, SellerApp successfully onboarded eight weavers, empowering them to create digital stores and list 84 live SKUs (stock-keeping units),” she added.
A statement by ONDC and Delhivery notes that Kanchipuram-based weaver Jyoti, who handcrafts Kanjeevaram sarees and sells them offline or via WhatsApp groups, was able to access a broader market by taking her small business to ONDC. “This not only augmented my income but also reinforced my confidence. I now have the tools to optimize my pricing and marketing strategies to be competitive in the digital marketplace,” Jyoti said.
The ONDC onboarding facilitated by SellerApp has brought the weavers a significant increase in visibility across 200+ cities in India, the parties said. Delhivery, with its pan-India reach of 18,500+ pin codes, is enabling SellerApp and these small businesses from the textile town of Kanchipuram with on-time order fulfillment across multiple locations in India over the last six months.
ONDC is a government-led initiative to create an interoperable network for digital e-commerce in India.
“In Kanchipuram, we have made substantial efforts to address the digital divide, particularly for local weavers. This work has been enabled by Delhivery’s pan-India reach and collaboration with ONDC,” Sowmya Nagarajan, vice president, SellerApp, said.
“In the initial phase, SellerApp successfully onboarded eight weavers, empowering them to create digital stores and list 84 live SKUs (stock-keeping units),” she added.
A statement by ONDC and Delhivery notes that Kanchipuram-based weaver Jyoti, who handcrafts Kanjeevaram sarees and sells them offline or via WhatsApp groups, was able to access a broader market by taking her small business to ONDC. “This not only augmented my income but also reinforced my confidence. I now have the tools to optimize my pricing and marketing strategies to be competitive in the digital marketplace,” Jyoti said.
