Aavin: Aavin says ‘nahi’ to ‘dahi’; Tamil Nadu CM M K Stalin lambasts FSSAI move | Chennai News

CHENNAI: On a day when Aavin said a categorical ‘no’ to Food Safety and Standards Commission of India’s (FSSAI) proposal to print ‘Dahi’ in Hindi on curd packets, chief minister M K Stalin called FSSAI‘s directive a “brazen disregard to our mother tongue.”
Stalin tweeted: “The unabashed insistences of Hindi Imposition have come to the extent of directing us to label even a curd packet in Hindi, relegating Tamil and Kannada in our own states. Such brazen disregard to our mother tongues will make sure those responsible are banished from the South forever”.
PMK founder Dr S Ramdoss said the the licenses of Aavin and its Karnataka counterpart Nandhini should be withdrawn if they failed to comply. “The rule is unacceptable,” Ramadoss said.
The FSSAI should monitor the quality and standard of food products, and not resort to imposing Hindi on any agency or body, he said.
In a letter to FSSAI, Aavin has stated that it will continue to print ‘curd’ in English and ‘thayir’ in Tamil, N Subbaiyan, managing director of Tamil Nadu Cooperative Milk Producers’ Federation (TNCMPF), which manufactures Aavin milk and dairy products, told TOI.
The central agency had earlier, while streamlining packaging and labelling standards of dairy products, asked TNCMPF and other state-owned milk federations to use Hindi names on curd packets. This attracted widespread criticism from non-Hindi speaking states, particularly Karnataka and Tamil Nadu as they see it a form of Hindi imposition.
Apart from political parties, milk dealers and activists have also opposed this move.
“There is no need to translate ‘thayir’ in Hindi on packets. Ideally, the font on the wrappers should help a consumer identify or distinguish a product in the market.
By seeing a new font, some might think it is a new or different packet and avoid buying Aavin,” said V Ingulab, a consumer rights’ advocate.
(With bureau inputs)

Source link

Join The Discussion

Compare listings